TKC Aesthetics Brand Identity

TKC Aesthetics embodies sophistication, innovation, and personalized beauty. The brand identity reflects a seamless blend of elegance and modernity, with a refined color palette, sleek typography, and minimalist yet impactful design elements. The logo and visual identity convey a sense of luxury and professionalism, aligning with TKC Aesthetics’ commitment to enhancing natural beauty through precision and expertise.

This branding ensures a cohesive and memorable presence across digital and print platforms, reinforcing trust and excellence in the aesthetics industry.

Three promotional flyers for TKC Aesthetics centered around an anti-aging and beauty event, featuring the grand opening date, treatments, and contact information.
Collection of eight promotional social media flyers for The Karlfeldt Center, advertising skincare, aesthetic services, grand opening event, highlights, discounts, body sculpting, and cellular health treatments.

Creating a strong brand identity for TKC Aesthetics involves a cohesive visual and messaging strategy across social media and promotional materials. Through carefully curated content, we establish a luxurious and modern aesthetic that reflects TKC’s commitment to elegance and innovation.

Social media platforms serve as a key touchpoint, featuring a consistent color palette, refined typography, and high-quality imagery that align with the brand’s sophisticated identity. Engaging posts, client testimonials, and behind-the-scenes content reinforce trust and expertise while maintaining a polished and aspirational tone.

Promotional materials, including brochures, business cards, and digital ads, maintain the same sleek and professional design language. Strategic use of minimalistic layouts, premium finishes, and compelling messaging ensures every touchpoint enhances brand recognition and conveys TKC Aesthetics' excellence in the beauty industry.

Business cards for TKC Aesthetics at the Karlfeldt Center, one white with blue text and one blue with white text, showing contact details for Dr. Michael Karlfeldt.
A reusable tote bag, a stainless steel tumbler, and a clear plastic lid with the logo TKC AESTHETICS printed on all items, set against a plain white background.

We provided a range of logo samples, showcasing different variations and applications to ensure versatility across digital, print, and merchandise. As well as imagining some fun, branded products that reflect the brand’s personality and creativity.

To maintain a cohesive brand identity, we created a comprehensive style guide detailing every element, from typography (featuring Cinzel and Open Sans) to color schemes, photography selection, and layout examples. This guide serves as a blueprint for the team, ensuring consistency across all platforms—whether for their web developer, sponsors, partners, or internal use.

A collection of sample logos for TKC Aesthetics, displaying different design variations with text and color schemes, along with corresponding color codes and labels.
A collage of slides from a presentation about TKC Aesthetics, including brand guidelines, logos, color palette, typography, graphics, and photos of women in skincare and beauty treatments.

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