Beyond the Aesthetic
Strategic graphic design insights to turn attention into action, and visuals into real business results. Exploring the ideas, strategy, and intention behind design that truly works.
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The Different Tiers of Logo Design
Logo design pricing ranges from $5 to $50,000 depending on who you hire and what's included. Here's an honest breakdown of what different price points actually mean, and what you should expect to pay for real, strategic work.
AI Logo Generators vs. Professional Logo Design: The Real Difference
AI logo generators are more capable than ever. But capable isn't the same as strategic. Here's what you actually get from an AI generator versus a professional designer, and how to know which one your brand needs.