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Beyond the Aesthetic

Strategic graphic design insights to turn attention into action, and visuals into real business results. Exploring the ideas, strategy, and intention behind design that truly works.

Kasey Leedom 8/4/26 Kasey Leedom 8/4/26

Why AI Search Engines Can't Recommend Your Business

92% of marketers are optimizing for AI answer engines now. Most are fixing the wrong thing. Here's why AI can't cite a business with unclear positioning.

Kasey Leedom 7/21/26 Kasey Leedom 7/21/26

How SEO and Social Media Work Together (And Why Both Matter)

SEO and social media aren't two separate strategies. When they're built to work together, they compound. Here's how to make that happen.

Kasey Leedom 6/30/26 Kasey Leedom 6/30/26

Your Website Was Built for Google. AI Search Can't See the Design At All.

Beautiful design doesn't transfer to AI answer engines. Here's what ChatGPT and AI Overviews actually read on your site, and what to fix first.

Kasey Leedom 6/15/26 Kasey Leedom 6/15/26

How Long Does SEO Take? What 6 Months Actually Looks Like

SEO results don't happen overnight — but they do happen. Here's an honest month-by-month breakdown of what to expect, and why the wait is worth it.