Ari Tuckman Brand Identity

Dr. Ari Tuckman’s brand reflects clarity, confidence, and connection—mirroring his work as a psychologist and sex therapist who helps individuals and couples navigate ADHD, intimacy, and communication. The visual identity is designed to balance professionalism with warmth, creating a sense of trust and approachability that resonates with both clients and colleagues.

The logo embodies simplicity and focus, using clean lines and modern typography that convey precision and expertise. The color palette features calm, grounded tones such as deep greens, soft neutrals, and warm yellows to evoke stability and insight while maintaining a contemporary, welcoming aesthetic.

A collection of branding guideline documents for ARI TUCKMAN, including sections on logo, color palette, typography, brand colors, and images, with various design elements and sample images.
A webpage titled 'Areas of Service' with a green leaf background, describing a private practice specializing in ADHD diagnosis and treatment for teens and adults, couples therapy, and sex therapy.
A website homepage with a background image of a forest path with sunlight streaming through trees, featuring text 'We're in this Together' and a yellow 'Learn More' button. The footer includes the name Ari Tuckman, PsyD, MBA, psychologist, and links to books, podcast, contact, and social media icons.

The website design emphasizes accessibility and clarity. A clean, intuitive layout with open space and structured sections helps users easily find information on ADHD treatment, couples therapy, and Ari’s educational resources. Visual consistency across digital and print platforms—through typography, iconography, and tone—ensures a cohesive brand presence that reflects both authority and empathy.

Overall, Ari Tuckman’s brand identity communicates a sense of calm expertise and thoughtful guidance—helping clients and professionals alike feel understood, informed, and empowered to take meaningful steps toward growth.

Open laptop displaying a psychologist's website featuring a portrait of a smiling man, with text about intentional strategies for a brave life.

Explore More